Portraits

Bernardus Golf

Set within the open landscape of Cromvoirt, Bernardus Golf is one of the Netherlands’ most distinctive contemporary golf destinations. Designed by renowned golf architect Kyle Phillips, the young course quickly established itself on the international stage, becoming home to the Dutch Open and KLM Open.

Commissioned during the early years of Bernardus, the photography was about creating a visual identity for a course that was still finding its character. Rather than focusing solely on the traditions of the game, the imagery explored the lifestyle around it, friendship, movement, competition and the simple pleasure of being outdoors. The result was a more relaxed and human perspective on golf: aspirational, but never staged; premium, but with a sense of energy and fun.