Hello, I am a South African, Durban raised, London driven, converted Italian and Amsterdam based photographer, art director and visual designer. My passion for photography comes from just under my small right pinky toe. With an absolute obsession for the black and white image, the beauty of a face and the touch of light I find myself crafting photography with a need to feed my hunger full of beautiful imagery and endless experiences.
I am based in Amsterdam and work as visual designer and art director for an advertising agency J Walter Thompson. I have been fortunate enough to explore photography through my visual design and art direction and teach myself the tricks of the trade. My work has been featured in numerous advertisements, magazines, books, catalogues and online.
It is quite hard for me to channel into one theme of photography as I really love adventure of where the work will take me. Although I prefer to concentrate on portrait, fine art and conceptual photography.
This year I launched one of my biggest projects to date, along with the great chef and good friend Robbie Postma. M E N U, a series of photographs shows a fresh unique take on photographing food. Like art, or actually anything in life, food will gain more emotional value when you know the story behind it. So, instead of focusing on a finessed dish on a plate, MENU takes you back to the origin of creating a menu.
In April 2017 MENU went viral and was published in numerous amounts of blogs, news sites and newspapers around the world. Printed in many different magazines with two cover shots. Some of the highlights were Munchies, The Independent, Huffington Post, FHM, FONK.......TV Shows in china and Russia. It was shortlisted at Cannes 2017, selected for Luzuers Archive 200 BEST AD PHOTGRAPHERS 2018/19, cover shot for Luzuers Archive 2017, WPP Cream awards 2017
I am also a husband and an extremely blessed father of three. My family is everything to me, the pure essence and meaning to life.
Thanks for visiting.
Shortlist at Cannes 2017 – Food Exhibitionism
WPP – Cream awards – 2017
AOP Awards – Finalist – 2013
In April 2017 I was asked to present at the Hasselblad Shoot Amsterdam day for the project MENU.
Solo Exhibition – M E N U – Mossel en Gin 21st of September to the 1st of October.